THE NEW DRIVERS FOR THE SALE.

• Spontaneity and congruous messages
• Credibility and emotional positioning
• Companies with declared social mission
• Use of online tools

These are some of the sales drivers that, driven by the coronavirus, have brought more efficiency and speed, but have not changed the level of professionalism and attention that the customer requires, indeed.Customers will increasingly rely on companies that respect the environment and workers, positively inserted in the social context in which they operate and that really put the person at the center. They will expect from sales that prove to be emotionally close and that with a coach approach they can find ad hoc solutions. Sales, on the other hand, will have to use business tools not always considered, adopt new behaviors, such as video demonstrations of their products and services.

The sale after the coronavirus will probably be even more competitive and knowing how to mix technology, new communication and relationships styles with wisdom will make the real difference.

In any sector, sales and solution consultants will increasingly be needed and not product sellers.

This new challenge has just begun!

Giusi Parisi – Senior PR Advisor Fluxus hr.